How To Do SEO

A lot of people get confused over ‘how many keywords should I use’ on a website. My answer is very simple – use as many keywords as you possibly can to create individual keyword-relevant content pages. That is the whole basis of building out a keyword rich website.

I write articles just about every day for my websites, of which there are 4-5 that I write content on a constant basis. Some days it is easier than others but I try to force myself to continually post content. This is because the search engines love fresh, new, unique content. And the more often they find fresh, new and unique content, the more often they come back to spider your website again. That has a lot of added value to your search engine rankings and the number of pages that are indexed.

When I start a new blog or website, I do extensive keyword research that can go on for days or even weeks. The primary tool that I use for the keyword research is Market Samurai which allows me to start with a seed keyword and continue to drill down into other keyword phrases that it returns. This is very powerful and there are instances where I may go through thousands of keywords to settle on the ones I want to promote.

The goal is to generate a massive list of keywords that can be used in a variety of ways. For example, out of the analysis I select 3-5 main keywords that I want to use as the primary keywords for the home page of my website. There are a number of different criteria that I use for selecting these keywords, but the biggest issue is that they should provide good traffic, have reasonable competition and fit very well with the overall theme of the website. I then ‘scrub’ the remainder of the keywords and hopefully end up with 50 or more keywords that I can use to optimize individual pages with the keywords as the main keyword and title of those individual pages.

The result of this strategy is that as I consistently build out the content and the search engines keep indexing each individual page that is optimized for those keywords, the domain build high SEO value for the collective group of related keywords that are being used. This creates a very powerful search engine optimized website for the main keywords that are being targeted at the domain level.

So I do not get concerned with how many keywords should I use on the website. In fact, it is just the opposite – I want to find as many related keywords as possible so that I can start building out as many optimized pages as possible.

Now I understand that some people really mean, how keywords ‘per page’ should I use and that what I wrote above does not address their question. So here goes on that response …

The number of keywords that should be used for any single page is 3-5 in my estimation. In fact, I prefer to just use one primary keyword and throw in one or two long tail variations of the keyword just to add a little extra SEO juice to the article. So if I am writing about dog training, I may throw some references of ‘dog training collars’, or ‘dog training videos’, or ‘dog training courses’, etc. into the article.

That is just my opinion on how it should be done based on my writing style. I have trouble making any single article keyword relevant for more than one primary keyword but other writers may not have the same issue. In that case, I would still suggest that no more than 3-5 primary keywords should be used in any single article. Spread the keywords around into separate articles which will give you more indexed pages and better optimized pages.

Search engines love keyword relevant content. The better you understand how to do proper keyword research and then apply those keywords that you found into keyword relevant articles, the better your results will be in the search engines.

So my suggestion is not to worry about how many keywords should I use when setting up the website. Just write good content that allows you to provide content that your readers want to find when searching for a specific term that you are promoting.

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