How To Do SEO

Knowing the answer to this question – what is link building in SEO – is something that every internet marketer must understand. If you are new to SEO, you may be wondering what a backlink is, and why they are so important to implementing an SEO strategy. This article will answer those questions.

Backlinks are the most important building blocks to having a good SEO implementation, according to Google which has openly stated that the number one factor into determining search engine ranking is the number of back links that point to a specific page. So it is very important to understand what a backlink is, why they are important, and how you can build as many of them as possible in a ‘white hat’ sort of way. White hat simply means that the back links are built in natural and organic methods of SEO that will gain you high rankings in the search engines.

Backlinks are simply links that come from other websites which are pointed to a specific page on your website. Typically these back links come from a keyword relevant ‘anchor text’ which basically tells the readers and the search engines about the link that you are building. The number of backlinks that you obtain is an indication of the popularity or importance of your website and the search engines give credit to websites that have a high number of quality backlinks, and consider them to be more relevant than others with lower numbers of back links. So assuming that all else is equal – domain age, page rank, on page optimization, etc. – the page with the largest number of links gets higher ranking.

Search engines also consider the quality of the inbound links as well. So it is not enough to just build large quantities of back links, there should also be focus on building high quality back since the search engines view these links as more relevant to your site. For example,a link to this website (an SEO website) from another high ranking SEO website is more important than a link from a website about scrapbooks. But they are all important and the more back links you can build the better.

The proper way to build back links is organically and naturally, and usually is something that is accomplished over time. That is why subscribing to a link farm or some of the other outlandish scheme of building thousands of back links overnight are so dangerous to your online business. Search engines want a level playing field and discourage the use of ‘black hat’ techniques such as hidden links, automatic generation of link pages and other types of link farms. Proceed with caution if you are considering to use any of these techniques, because you could get your site completely banned from the search engines.

Let’s examine some methods of building back links:

• Article submissions – Still one of the best back link building techniques available are article submissions. There are multiple sites available that you can submit articles, including EzineArticles, GoArticles, ArticlesBase, and many others. By writing a single good and effective article, it will eventually get spread across a wide spectrum of blogs and other websites through the natural syndication process of the article directories. An investment of one hour can turn into hundreds or even thousands of back links over time.
• Social bookmarks – This is a very good method of building back links, although some of the social bookmark sites have now changed their links to nofollow. But not all of them have done so, and even in the case of nofollow links, there is great value in putting your content on these sites because of traffic that it can create.
• Forums – One of the most common link building techniques is posting comments in forums that allow you to create a profile page and a signature link. The signature links should be built with back links to your website and will included at the bottom of posts or comments you leave in the forum. Although signature links can be low quality it’s one accepted method of building back links. But beaware, these links have little value in the search engines.
• Directories – I make great use of directories and while they require a lot of manual effort, they are very useful and carry value because most directories have a high domain age and high page rank. They also allow you to place your links in categories that are relevant to your website, and you can use the anchor text that you choose for the link.
• Hubs – Hubs are continuing to grow in popularity in services such as Squidoo. For example, Squidoo hub pages or lenses allow creation of keyword relevant pages where you can place keyword relevant back links to your website. Besides the SEO aspect, hub pages are very useful in building click through traffic to your website.
• Blog comments – Posting comments in other people’s blogs is an effective method of building back links, especially if they are relevant to your website. All to often though, blog commenting is used by spammers who have software to automatically post comments across hundreds or thousands of blogs. Used in the correct manner, blog comment posting is valuable in building back links. Used incorrectly, it is nothing but spam that provides no useful benefit.
• Link farms – These link farms might be a part of your back link building strategy, but proceed with caution. There are actually many better ways to build links that will not get you banned.

The bottom line is that understanding the answers to ‘what is link building in SEO’ is extremely important to the success of your online business. Our favorite link building solution which is what we consider to be the best SEO program for search engine marketing. This solution will allow you to build a natural, organic link building strategy to build online notoriety for your website.

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